Focus Groups: Theory and Practice (Applied Social Research Methods)

Type

Book

Authors

David W. Stewart

Prem N. Shamdasani

Dennis Rook

ISBN 10

0761925821

ISBN 13

9780761925828

Tags

Research, Social Sciences

Description

This new, updated edition of the widely cited classic offers a unique blend of theory and practice in a single, easy to read source. The Second Edition of Focus Groups: Theory and Practice provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory. - from Amzon

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